• 4 Must have Products for a 5-Minute Face

    0 comments / Posted by Merced Boyce

    Today’s world is moving so fast and it seems like there’s never enough time in the day to get things done. While highlight/contour and multi-shade eyeshadow makeup applications look wonderful and editorial worthy; most of us don’t have the time to recreate these looks. With that being said here are 5 must have products that can be applied in 5 minutes or less to achieve a naturally youthful, fresh and well put together look.
    1Setting powder
    If you don’t have time to apply full foundation a tinted setting powder does the trick. This kind of powder covers up small blemishes and imperfections and gives an overall “clean” look to your skin. While its not made to completely cover discolorations and or unevenness it does help to give a naturally smooth look to you skin. Try BLAC Minerals Flawless Finishing Dust.
     2. Mascara
    A coat of mascara does the trick every time. This is the one product I can not live without. A deep black mascara instantly adds allure and depth to the eyes.
    3. Blush
    A natural blush color that compliments your skin tone offers the perfect hint of color to make your face fresh and youthful. Blush also adds dimension to your cheekbones and accentuates your features. A simple wisp of blush powder is all it takes to create a look of warmth. BLAC minerals Satin Blush are highly pigmented and only require a small amount to achieve the desired look.
    4. Lipgloss
    To finish off your 5 minute face your favorite lip color is essential. A soft sheer gloss or a more rich lip cream/lipstick is a must have to freshening up your look. Using a lip product to add a natural flush of color helps to accentuates your lips and give more life to your face. Use a tinted lip balm or gloss for a light feel or use a lipstick for a bold look.

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  • Foundation for Women of Color

    0 comments / Posted by Merced Boyce

    Foundation is the basis for achieving a flawless face. A good foundation offers great coverage, blends effortlessly, and most importantly matches your true skin tone. Great foundation for women of color tends to be hard to come by…but why is that often the case?
    1. The use of whitening ingredients
    A common problem with foundation is the ashy or gray cast they tend to leave. This is usually due to the amount of whitening ingredients such as titanium and zinc. These ingredients when used in large amounts will wash out colors and therefore wash out the skin. What many companies tend to do is add whitening ingredients in the same percentages across the board which isn’t beneficial for those with medium to darker skin tones.  Shades made for darker skin need different consideration when using these type of ingredients.
    2. Unrealistic undertones/shades
    Contrary to popular belief, women of color do not all have red undertones or are one shade of brown. We encompass many hues that vary with yellow, to olive, to red to slightly orange undertones. Our skin also tends to change its color based on the season. 
    When looking for the perfect foundation, consider its ingredients, texture and color. A good foundation will  have a smooth texture, and quality ingredients. Avoid products that contain synthetic emollients such as mineral oil, Isododecane or Isoeicosane. Natural plant based emollients such as coconut oil, jojoba oil, etc are much more beneficial to the skin. Keep these factors in mind and you will be armed with the knowledge to make the perfect beauty decision for you.

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  • CC creams for brown skin

    0 comments / Posted by Merced Boyce

    CC creams are the newest beauty rage. An all in one cream that promises to even, restore, protect, and correct is something that all should be able to experience. The fact is, there is a segment of the population that will have a hard time finding this product in their shade range. Finding CC creams for women of color can be trying.
    Women of brown skin usually have the hardest time finding great top rated, highly innovative products that work for their skin tones.  I am referring to all shades of brown from honey hues to ebony bark. I classify myself as medium in skin tone; not light but not deep either…right in the middle, and let me say my quest to experience something new like a CC/BB cream has left me high and dry. I can recall walking into a Harmon Beauty store and desperately searching for a CC cream only to find the brands that offered it had one shade that they classified as mine…”deep.” How can this be? Within my very own family I have over a dozen hues  and “deep” just doesn’t cut it!
    What I have come to find out in researching the beauty industry and my own knowledge of formulating and bringing products to the market is that while big companies don’t sit around and purposely set out  exclude.. they do pay attention to numbers and chose to create products for the larger segment of the population. They invest their resources and money in research & development toward a target market that is vast in sheer numbers. This is all geared toward getting a greater return and profit on their products, and unfortunately this leaves a large number of people out. While women of color are likely to spend 9 times more than their counterparts, their spending power is often overshadowed.
    While I understand that formulating products for every hue in the world is an impossible task for brands to consider, I do feel the extra investment in appealing to a broader audience can only help a brand not hinder. There are a great number of companies that are have made the effort to appeal to a more well-rounded group and this growth can only be a positive change.
    This issue is one of my main motivations behind BLAC Minerals Cosmetics.  I want our products to appeal to a vast amount of consumers, and as the company grows so will our range.
    Tell me what has been your experience with finding innovative products that fit your skin-tone needs?

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  • Micellar Water…The Best Makeup Remover!

    0 comments / Posted by Merced Boyce

    New trends pop up in skin care everyday. So when I heard about micellar water as a makeup remover and skin cleanser I thought to myself, ” Just another gimmick that claims to do so much but delivers so little” .. I now take back that statement and say that this water truly does deliver on its promises.
    What is Micellar Water?
    Micellar Water contains micelles,which a electrically charged particles. These little ball shaped molecules have lipophilic ends that cling to dirt and oil and hydrophilic ends that cling to water. Micelles are attracted to dirt, grime, and oil, and help to draw out impurities without drying the skin.
    Micellar water has been around for over a hundred years, first gaining momentum in France, where it was designed to help Parisians deal with the region’s infamously harsh water supply. What’s left behind is glow hydrated skin that has not been striped with harsh chemicals.
    How to use:
    Using this product is fairly easy. Use a cotton pad dampened with micellar water and apply across your face. The dirt and oil loving ends do their job by removing dirt and oil from your face leaving you with clean, fresh skin.
    Micellar water is by fair the easiest and best way to cleanse your skin. It is free of harsh surfactants, chemicals, and dyes. If you have sensitive skin, natural micellar water is a great addition to your skin care regimen.

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